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Turn your data into a competitive advantage

Download the 451 Research report, commissioned by AWS, to see how data-driven SMBs are outperforming their peers and using AI to improve performance, productivity, and growth.

SMBs are under pressure to make faster decisions, improve productivity, and find new ways to grow. But the businesses making the strongest progress are not simply investing in more technology — they are using data more effectively.


This 451 Research report, commissioned by AWS, explores how data-driven SMBs are using analytics and AI to improve business performance. Based on research across 2,362 SMBs globally, it shows a clear link between data maturity, AI adoption, and financial outperformance.


The report found that highly data-driven SMBs are almost twice as likely to financially outperform their peers. It also shows that these organizations are further ahead in AI maturity, more likely to have a comprehensive data strategy, and more likely to see positive impact across key business outcomes.


What you’ll learn

  • Why highly data-driven SMBs are more likely to outperform their peers

  • How data maturity influences AI adoption and business impact

  • Where AI is already delivering value across SMB business functions

  • The role of people, processes, and technology in building data capability

  • Why a strong data foundation is essential for long-term AI success


Data is the differentiator​

Download the report to understand why data strategy is now a critical foundation for AI success — and how SMBs can use data, people, processes, and technology to build a stronger, more competitive business.


Unified Data & Machine Learning​

Unified Data & Machine Learning​

Read the AWS Marketplace article to explore how unified data, machine learning, MLOps, and AWS-integrated tools can help teams improve collaboration, reduce complexity, and accelerate experimentation.

AI Customer Service Guide (7 Steps)

AI Customer Service Guide (7 Steps)

Read the AWS guide to discover how SMBs can use AI to automate routine inquiries, speed up responses, route issues more effectively, and deliver better customer support at scale.

Maximize the ​business value ​of generative AI

Maximize the ​business value ​of generative AI

Download the AWS business innovation brief to understand how generative AI can improve productivity, transform customer experiences, support innovation, and help your organization identify where to start.

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